Marketing (Sales) Funnels
What can I use marketing funnels for?
Lets take a look at a simple sales funnel as an example. First, customer clicks on the traffic source or advert found in social media, email, or other web pages. This redirects him to sales to the 1st page in the sales funnel or sales process. Most people would refer to this as the landing page for obvious reasons but we prefer to call it the TOFU (top of funnel) and this is where they would opt in for what ever is on offer so the page would have a form to capture the prospects info and a submit button.
They would then be taken to the next stage the order form where they would enter the payment details.
Once they have purchased the product or service they can be taken to an upsell page where they are offered something that is complimentary to the item already purchased. If they click yes I want this they can be taken to another upsell or to the order confirmation page / thank you page. However if they click no thanks they can be taken to a down sell page which offers them a lower cost product or service that again compliments the original purchase.
Types of Sales Funnels
OPT IN FUNNELS
Opt in funnels normally consists of two pages and its soul purpose is to capture potential customer/client names and e-mail addresses plus some other basic potential customer information. Now in this day and age nobody just hands out their details for free so most if not all opt in funnels have some sort of lead magnet such as:
Free Report
Check List
White Paper
Free Video Lesson
Free E book
So you’re thinking I don’t have any of these that I could use, so here are some other ideas for a lead magnet:
Free Consultation
Free Treatment such as Teeth Cleaning, Manicure,
Free Initial Inspection/Audit
Free Cookie
Discount Voucher
Visit our portfolio page the see few examples.
SALES FUNNELS
Sales funnels are exactly what the name suggests a multiple page funnel with many, many variations. They can be as simple as two pages or multiple pages, the most complex one we have created to date was 39 pages and this had a survey page, opt in page, 6 sales pages, 6 order forms, 6 order confirmation pages and 6 thank you pages plus terms and conditions pages etc.
The most common is a 5 step funnel which consists of squeeze page, sales page, order form, order confirmation and thank you page.
These can be extended by add one click up & down sell pages often referred to as OTO’s or one time offers, below are just a few examples of how sales funnels have been used…
Digital On line Programs
Tickets For Live Events
Music Album Promotion and Sales
Physical Products (just about everything you can think of has a funnel)
Supplements
Weight Loss Programs
Gym Sessions
Self Defense and Martial Arts Training (both on and off line)
Business Services
Home Sales
Home Inspections
Solar Panels and many many more…
LIVE WEBINARS
These normally consist of two page and are designed to attract potential clients to register for a live webinar where they will receive valuable information delivered by the presenter and where the potential clients can ask any questions and get them answered live.
The two pages are a registration and confirmation pages. However it is now common practice to have a 5 page webinar sales funnel and the additional 3 pages are indoctrination pages. These are pages that contain education information videos and are designed to increase the attendance of the the people that sign up by keeping them engaged and interested enough that they actually show up at the required time.
The normal format is to present educational highly valuable information, answer any questions and include a call to action at the end to encourage attendees to purchase a product, service, program etc. Here are just a few examples of items sold via a webinar:
Click Funnels (market leading funnel building software)
Self Defense Program
Weight Loss Programs
Self Development Courses
Real Estate Investment Opportunities
Marketing Courses
Facebook Ad Course
Mind Set Programs
How to Be a Better Speaker
How to Write a Book
How to Launch a Book
How to Improve Your Golf
How to Do Better Handstands (yes is true)
How to Become a Coach
Fitness Programs
How to be a Better Parent
AUTO WEBINARS
Not to be confused with Live Webinars these are totally automated and can be made to look like they are live with some recent software development.
These are typically used once the live webinar format has been tuned to perfection and is converting well on all points:
Sign up
Attendance
Number of attendees that stay until the end
Sales
Auto webinar funnels consist normally of 4 pages:
Registration page
Confirmation page
Webinar Broadcast room page
Webinar reply room page
Auto webinars can run as often as every 15 mins but the norm is every hour. They are available to the potential client 24 hours a day 7 days a week and do not require anyone to host them. These are truly automated, and can be has high converting as a live webinar once it has been perfected. The obvious advantage is little cost in time as once they are set up they can run and run and you earn while you sleep.
MEMBERSHIP SALES FUNNELS
This one of the best sales funnels for recurring revenue where you charge a monthly or annual fee for access to your program or programs.
How many of you are already in one of these? I’m in at least 5 and get massive value from each and everyone of them.
This sales funnel usually consists of 5 pages
Sales Page
Order Form
Order Confirmation
Members Access
Members Area
Two of the best sales funnel platforms on the market are Clickfunnels and Teachable, both have their own unique benefits so it pays to understand exactly what you need from your members area and most importantly what your paying members want and need.
Here at PFG we have built membership sales funnels for our own members and our clients across multiple niches and in multiple countries, some examples of these are:
How beat the menopause
Real Life Self Defense – Essentials
Real Life Self Defense – Mastery
Facebook Custom Audience Training
Improve Your Golf
Football Coaching
Baseball Coaching
Fitness Programs
Weight Loss Programs
PRODUCT LAUNCH SALES FUNNEL
These are typically used to sell higher ticket online programs or live events. The founder of this process is Jeff Walker of the Product Launch Formula.
These sales funnel usually consist of 4 pages and have a high content of videos, the purpose is to engage you potential client with highly desirable information and educational material split into 4 sessions. On the 4th session would be the ask for the sale which is normally priced at $497 and up to $3997.
The process in its most simple form is a landing page with highly desirable content delivered via video and they potential client parts with their details in order to access this free content. After a day or two they will receive and e mail with a link to session 2 and so on.
Launch Sales Funnel Process:
Day 1 See Advert – Click On Advert and Go to Landing Page – Sign Up – Watch Video 1
Day 3 Receive E Mail with Link (click link) – Watch Video 2 –
Day 5 Receive E Mail with Link (click link) – Watch Video 3
Day 7 Receive E Mail with Link (click link) – Watch Video 4 and then promote to offer for purchase.
Some examples of programs sold via a product launch sales funnel are:
Live Events
High Ticket Training Programs
High Tickets SaaS Solutions
High Performance Academies
Horse Riding Programs
Programs on how to have a better relationship with your pets
Learn Feng Shui