Search Engine Optimization
Search Is Everywhere It Matters…
Search Is Structural
Search Is Technical
Search Is White Hat
What Motivates The 3 Players
The searcher:
Relevant results on everything they are looking for instantly
The Search Engine:
Revenue, they serve relevant results to the searcher and popular and to keep searchers on web properties they own plus search engines are motivated buy the sales of ads.
The Marketer / Business Owner:
They want to rank, drive traffic and impressions to generate leads and sales.
Discoverability and Availability
Available –
Being found when they are looking specifically for you. (Branded Queries)
