Category: Articles
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Lifecycle Marketing-What Is It?
Lifecycle Marketing-What Is It?Lifecycle marketing is know by many names such as the customer journey, customer lifecycle and customer pipeline.First, what is lifecycle marketing? Lifecycle marketing is the process of providing your audience the kinds of communications, information and experiences they need, want, or like as they move from prospects to customers then, ideally, to…
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Maximize Your Business Resources-Part 1
Maximize Your Business Resources – Part 1Over the next few posts we’re going to talk about how to take a hard look at your current business resources and maximize them. This can help your capital go further and increase your profit margin.Today we’ll cover three different ways to maximize what you already have. These include:•…