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Author: Macca Business Solutions

  • Lifecycle Marketing-What Is It?

    Lifecycle Marketing-What Is It?Lifecycle marketing is know by many names such as the customer journey, customer lifecycle and customer pipeline.First, what is lifecycle marketing? Lifecycle marketing is the process of providing your audience the kinds of communications, information and experiences they need, want, or like as they move from prospects to customers then, ideally, to…

  • Maximize Your Business Resources-Part 1

    Maximize Your Business Resources-Part 1

    Maximize Your Business Resources – Part 1Over the next few posts we’re going to talk about how to take a hard look at your current business resources and maximize them. This can help your capital go further and increase your profit margin.Today we’ll cover three different ways to maximize what you already have. These include:•…

  • 5 Killer Mistakes – Part 2

    5 Killer Mistakes – Part 2

    Read on to avoid the 5 Killer Mistakes Part 2 In 5 Killer Mistakes Part 2 of this post we’re going to cover mistakes 3 and 4 that will kill a deal with a big fish. In the last post we covered the first two of the 5 biggest mistakes you can make in dealing…

  • 5 Killer Mistakes – Part 1

    5 Killer Mistakes – Part 1

    There are 5 killer mistakes you can make that will kill a deal with a big fish. They are: Not meeting the client’s expectations Mishandling a client crisis Taking on more than you can handle Putting all your eggs in one basket Up cash creek without a paddle Avoid making these 5 Killer Mistakes Any…

  • Are You In The 1%

    Are You In The 1%

    Small Steps To Improve Your Business The Rule of 1% is simply defined as adding to your customer service one percent at a time – thus taking Small Steps To Improve Your Business. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small,…